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I'm quite impressed...

@WarCrazy: Do it, man! :D

I wouldn't be too surprised if the average player pool at any given time would exceed 4000.
Do Lichess has also the profile in vk.com/?
It's a Russian social network, that, by the way, has the same problem as Lichess: it's undoubtedly better than Facebook, but people are accustomed to use Facebook, so the site vkontakte has may be only 200-250 millions users. But, as you know, in Russia or in Russian speaking countries there are a lot of chess players. So, we need to develop this. I actually can't do a lot of work in this way, may be only some help, but, definitely, there are players, who can do it. And also there are a lot of GMs in Russian speaking countries, that are, may be, not so capitalistic.
And, of course, we need to organize this process: find responsible administrator for Russian speaking part, create interesting posts, somebody will translate them in Russian. And people, who play here also will join this group. Then we need to find somebody, who will promote this information.
@WarCrazy;

Please do this - and if you get it in print or online, message me or Thibault with a link or a citation of the paper; this could help us reach notability guidelines for Wikipedia.

@62, 63

Considering lichess has a huge online presence in Russia and Iran, this is really the market I think we should seize on first, make lichess heavily consolidated in the Russian and Eastern-European market, as well as the Middle East, before focussing a lot of energy and attention on to Europe and the Americas (despite doing rather well there anyway).

The hardest aspect, in my opinion, would be finding a bilingual Russian-English speaker who can volunteer a significant amount of time to making an active VK page, translating blog posts, and so on. I speak decent Russian, but would make far too many mistakes if attempting to translate blogs or in interacting with native Russians; as Inga Nikolaeva pointed out to me the other day, I am a hammer (better than being a nail, though), to which I then found out hammer = well done in Russian. Little native expressions like that escape me.

As to GMs, once the twitter account has a sizable amount of followers, which shows we are a large presence with 2 - 3.5k active players at any time, I will begin contacting GMs formally. In the mean time, once we get a sizable amount of followers I will begin seeing if I can arrange a simul, or a stream of a GM playing on lichess (preferably against another GM).

Lichess does already have some GMs on it; just only one that I know of is public (Milacek).
By the way, on the topic of promotion, I'd love to buy lichess t shirts if you guys ever do them again.
The sort of place you'd find out is primarily through our twitter these days...Which you'll only know if you follow us...
I agree with the OPs impressions of the site - saw it on Reddit, decided to give it a whirl, and really like the interface and the options available to players for customization. The fact that it's free with no ads in today's ad-filled internet age is absolutely refreshing.
OP was so heavily impressed with Lichess, he closed his account. ^^

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